PHUONG DANG, a Vietnam-born artist, uses a common creative language to transform ideas into artistic realities across many different fields: from high fashion to design, to creative direction, to painting, and now with perfumery. As an extension and reflection of those creative journeys, Phuong has chosen to collaborate with some of the world’s best perfumers to create her own perfume line, in her words ‘Liquid Emotion’, to touch and inspire others as art does, without need for words. The sense of smell is the oldest sense we have, the first we developed. At a certain point, we only smelled our world. It is processed in the most ancient parts of the human brain. Because of this, works of olfactory art have a more visceral impact than works in any other medium. Scent art is arguably the most powerful art. And scent can do what no other art medium can.